The event will provide an industry update on the Kingdom’s energy Public real strategy and bring the senior officials from Saudi Arabia and the region to speak about their experiences through knowledge sharing and development programmes. The event will be the platform for both KSA government and private sector leaders to showcase the work they have done to develop the kingdom’s public spaces, tourism, leisure and entertainment sector which focuses on improving the quality of life of citizens, residence and visitors.

It has been reported that Saudi Arabia currently has a high deficit of well design and green urban spaces and family friendly playsground for families to socialize and interact. In addition to over $30billion USD that is spent abroad by its citezens on leisure and entertainment abroad due to developed public infrastructure and facilities for play and fun in these neighboring countries.

Hence the massive investment and initiatives been announced to turn the tides and open up the kingdom for investors, tourists and its citizens to.

Some of the core themes that will be discussed include:

• Sustainable strategies for urban scaping in challenging city such as KSA
• Sustainable Landscaping and adaptation to local context
• Irrigation and water management in KSA
• Innovation in landscape and public realm design in KSA
• Water conservation and efficiency in landscape design in the region
• Low maintenance design
• Landscape Infrastructure Planning
• Innovative Landscaping Materials
• Planting Issues and solution
• Irrigation system development
• Effective landscape planning and management
• Green Landscaping, Desert farming and vegetation
• Road safety and pedestrian safety and landscaping
• Sidewalks, pedestrian safety and best practices in streetscape
   

Excellent Opportunities for the Landscape and Playspaces Sectors

• Saudi Arabia's government is planning a multi-billion-dollar investment drive to inject some life into the country’s woefully inadequate entertainment and leisure industry and provide a boost to the wider economy.
• By the end of 2030, the projects aim to serve more than 50 million visitors annually and create more than 22,000 jobs in the Kingdom, which will contribute around SR8 billion to the GDP.
• Attracting investors and creating an environmentally friendly city for business investment in all sectors continues to be another important driver that is driving government’s strategy for landscape and playspaces projects in the KSA.
• Malls and hotel owners in Saudi Arabia are increasingly interested in having playspaces on their properties, as it is one of the main attractions and selling points to their clients which consist of a large number of families.
• Driven by the Saudi Vision 2030 and the national transformation program 2020, which is designed to help KSA diversify their economy and prepare for the post oil era, the government of Saudi Arabia is embarking on massive and ambitious infrastructure and development projects to open up the kingdom and attract tourist and visitors from within and outside.
• Driven by part of the 2030 vision which focus on improving the quality of life of citizens, residence and visitors, Saudi Arabia government and private sector developers, continues to invest in public realm projects, leisure, play and entertainment facilities to attract more tourist and visitors to develop their tourism industry.
• Driven by the need to position the KSA as the next tourist destination for leisure, luxury living and recreation in the region, Saudi government is working in partnership with real estate developers to invest in many theme parks, beachfront and island projects like the newly announced NEOM City, to drive tourism and leisure as part of the economy diversification strategy.